Announcing that she has established a new beauty brand in the past months, Selena Gomez shared new tips about the ‘Rare Beauty’ brand. Although we have little information about Rare Beauty, which is expected to be available for sale on Sephora this year, Gomez relieves our excitement with teaser images. Sharing the creative process with his fans, Gomez signaled that there is a red lipstick in the collection. Giving more details about the collection in an interview with Amy Schumer, Gomez stated that there is a wide range of works.
Gomez preferred a wide range of foundation colors, such as Rihanna’s Fenty Beauty collection, and said that there are 48 foundation and concealer shades in her collection. Explaining her interest in makeup to her fans, Gomez said, “There is pressure on people of my generation to fit a mold and I wanted to reduce the pressure a little bit with this collection.” Gomez, who wants her fans to feel welcome with Rare Beauty, wishes everyone to speak freely about themselves rather than fit into a mold.
Stating that the brand will use non-models in its campaign, Gomez created a form on Rare Beauty’s website that everyone can participate in. Underlining that her brand appeals to everyone, Gomez is determined to make comfortable and useful make-up works for her fans.